SEO Glossary

Definitions of common SEO and web crawling terms used across our guides.

Terms

  • Broken links: Outgoing links and images that return 404 or fail to connect hurt user trust and waste crawl budget. More Info
  • Canonical URL: A canonical URL is an HTML element that tells search engines which version of a page is the preferred one for indexing. More Info
  • Click-through rate: Click-through rate (CTR) is the percentage of users who click on a search result after seeing it, measuring how compelling your listing is. More Info
  • Crawl budget: Crawl budget is the number of pages a search engine will crawl on your site within a given timeframe. More Info
  • Duplicate descriptions: Pages sharing the same meta description compete for clicks in search results. More Info
  • Duplicate H1: Multiple pages sharing the same H1 weakens differentiation and rankings. More Info
  • Duplicate titles: Pages sharing the same title compete with each other in search results. More Info
  • E-E-A-T Signals: E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness - the quality criteria Google uses to evaluate web content and its creators. More Info
  • Empty H1 Tag: Pages with an H1 tag that contains no text waste heading potential. More Info
  • H1 Tag in SEO: An H1 tag is the primary heading element on a web page, signaling the main topic to search engines and users. More Info
  • HTTP status codes: HTTP status codes are three-digit numbers returned by a server to indicate the result of a browser or crawler request. More Info
  • Internal linking: Internal linking is the practice of linking pages within the same website to help users navigate and distribute link equity. More Info
  • Keyword cannibalization: Keyword cannibalization occurs when multiple pages on the same site compete for the same search query, splitting ranking signals. More Info
  • Lexical Diversity: Lexical diversity measures the range of unique words used in a piece of content relative to its total word count, serving as a quality signal for both SEO and AI-driven answer engines. More Info
  • Link equity: Link equity is the ranking value that flows from one page to another through hyperlinks, influencing search engine rankings. More Info
  • Long content: Pages with over 5,000 words may need restructuring for better readability. More Info
  • Long descriptions: Meta descriptions over 160 characters get truncated in search result snippets. More Info
  • Long H1 Tag: H1 tags over 70 characters lose focus and dilute keyword targeting. More Info
  • Long titles: Titles over 60 characters get truncated in search results. More Info
  • Long URLs in SEO: URLs over 120 characters are harder to share and may signal poor site structure. More Info